Just Start.

May 17, 2017


I have wanted to start, own and run a business since I could walk.

Growing up, little girls in my primary school playground played "families" with a mum, a dad and some kids. They would act out the day to day of being in a family.

I played the "business" game - I ran a mini empire.

Even my barbies had businesses. They were rich, drove nice cars, went to work in killer outfits (some I made myself) and most importantly, dominated.

They were powerful, hard, boss babes that didn't tolerate mediocrity - Pretty fierce for a Barbie hey?


It's something that's always been within me and there have been many points throughout the years I have come very close to making the jump and starting a business, though I haven't until now because of fear.


No one wants to fail, no one plans to fail, if there was a guarantee that you would succeed, everyone would do it but not everyone should.


This year I decided to launch a swimwear label called LX SWIM. I am still scared, have moments of doubt (multiple times per hour) and have become a champion over-thinker but my hunger far surpasses my fear. 


Something in my bones tells me I must do this, even if it fails, I absolutely, unequivocally must do this.

So I am.

I want to share everything with you - this is new for me and no matter what happens, its going to be exciting.


Stay tuned x







Please reload

Our Recent Posts

TREND ALERT: Out of the water

September 17, 2017

I just decided to.

August 13, 2017

She was from Panama.

August 7, 2017

Please reload


©2017 BY LX SWIM.

Sydney, Australia